Our resources come from patterns we've seen across hundreds of beauty businesses, turned into self-guided tools you can use on your own. A shot list that finally captures your brand, how to turn your emails into bookings, a plan that keeps your business running while you're away. Small, specific fixes, but the kind that add up fast, less guessing, more consistency, and a business that finally feels as put together as the work you do in the chair.
Self Guided Resources
5 Days to Better Emails
You already know how to make someone feel seen in your chair. This free 5 day series shows you how to do the same thing in their inbox, without the overthinking, or staring at a blank screen. Five minutes a day, and by the end you'll have a simple routine that sounds like you, connects with clients and converts to booking more appointments.
Your work is beautiful, so why doesn't your website feel like it? This free checklist hands you the exact shot list, the 48-hour prep plan, and exactly what to send your photographer beforehand, so your next shoot finally captures the brand you've already built instead of just another gallery of pretty photos.
Photoshoot Checklist
When Claire took four months off for her son, she didn't come back to an empty calendar. She came back to a full book, with new inquiries already waiting, because the system she'd built kept working even when she couldn't. This is that plan: the exact way to prepare your business, your clients and your inbox before you step away, so your business is still there when you're ready to come back to it.
Extended Leave Playbook
This is the course that started it all, the one that hands you everything we do for our one-on-one clients so you can run it yourself. You'll learn how to write emails that actually sound like you, how to use AI without losing your voice in it, and how to turn one idea a month into a whole system instead of a monthly scramble.
Elevated Email
Not Sure Where to Start?
A full audit of your client journey. Every touchpoint walked, reviewed, and pulled apart. The first impression, the booking flow, the confirmation, the follow-up, the silence between appointments. We tell you what's working, what's costing your business, and what to fix first. You walk away with a clear, prioritized roadmap and the language to make every change.
Try our Client Journey Audit
Our Favorites
These are our affiliate links. If you sign up through them, we may earn a small commission, at no extra cost to you.
Mangomint
We recommend Mangomint for any salon running a team. We've worked with every booking platform out there, and this is the most supportive software we've ever used. The automations, the forms, the reporting, and the customer service are all next level. Try it free for a month and see for yourself.
GlossGenius
For studio businesses and solo suite owners, GlossGenius is incredible. It's simple, it's easy to use, and we've been using it for years. It's also one of the most affordable options out there.
Flodesk
Flodesk is what we use for email marketing, and it's the platform we build every one of our clients' email systems on. It's visual and intuitive, and we're Flodesk experts, so we know exactly how to make it work for you.